ICCFA ANNUAL CONVENTION AND EXPOSITION
Posted by George Semones on
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International Cemetery, Cremation & Funeral Association
Annual Convention & Exposition
April 10-13, 2013
Tampa Convention Center & Marriott Waterside Hotel & Marina
Tampa, FL
Wednesday, April 10
4 to 7 p.m.
(includes Grand Opening Reception and the First Timers Reception with open bar and heavy hors d’oeuvres)
Thursday, April 11
12:30 to 5:30 p.m.
(includes lunch and IMSA happy hour)
Friday, April 12
11 a.m. to 2 p.m.
(includes lunch)
PROGRAM
Wednesday, April 10, from 2 to 4 p.m.
Wednesday, April 10, 3 to 4 p.m.
Wednesday, April 10, 4 to 7 p.m.
(includes open bar and heavy hors d’oeuvres)
Thursday, April 11, 8:45 to 9:30 a.m.
KEYNOTE PRESENTATION
Jeffrey Gitomer
The Cost of Death Vs. the Value of Life
Shifting the emotion from death to life in your sales process and in your business
Thursday, April 11, 9:45 to 11 a.m.
KEYNOTE PRESENTATION
Kim Medici Shelquist and Ernie Heffner, CFuE
Hospice and Funeral Care: The Half Factor
Thursday, April 11, 11 a.m. to 12:30 p.m.
FRIDAY, APRIL 12
ICCFA Prayer Breakfast
When ‘Good’ People Do Bad Things, Does That Make Them Bad?
Friday, April 12, 7:30 to 8:45 a.m.
Jason Kotecki
Escape Adulthood
Living and Working with Less Stress and More Fun
Friday, April 12, 9 to 10 a.m.isiting his website: www.KimandJason.com.
KEYNOTE PRESENTATION
Bridget Brennan
Why She Buys
Optimizing the Final Arrangements Experience to Attract the Largest Market Sector
Friday, April 12, 10 to 11 a.m.
Mary Lou Cressy and Sarah Tepe
Friday, April 12, 2 to 2:50 p.m.
Capturing Price Shoppers and Leads on the Web
Marilyn Gould
Friday, April 12, 2 to 2:50 p.m.
[CREMATION] Educating and Attracting the Cremation Consumer
Brad Palmer
Friday, April 12, 2 to 2:50 p.m.
[SPECIAL STUDENT SESSION] Introduction to the Industry
A session especially for mortuary school students and newcomers to the industry
Friday, April 12, 2 to 2:50 p.m.
Government & Legal Panel: Washington’s Rules of the Road Are Changing
Moderated by Irwin W. Shipper, CCE
Friday, April 12, 2 to 3:20 p.m.
[GREEN] Marketing Natural Burials
Sarah Mayer and Jeffrey Hodes, CCE
Friday, April 12, 3 to 3:50 p.m.
[CREMATION] How Traditional is Cremation?: A Legal Look at Recent Changes in the Cremation Market
Moderated by Poul Lemasters, Esq.
Friday, April 12, 3 to 3:50 p.m.
Slow Down, Reconstruction Ahead
Jeffrey Chancellor, CFSP
Friday, April 12, 3 to 3:50 p.m.
Making Your Services to Die For
Mark Spivey, LCSW
Friday, April 12, 3 to 3:50 p.m.
[PLPA] Pet Death Care: A Profession, Not an Industry
Coleen Ellis, CPLP, and William Remkus, CPLP
Friday, April 12, 3 to 3:50 p.m.
[JFDA] Death and Mourning Practices From a Jewish Perspective
Marc Benjamin
Friday, April 12, 3 to 3:50 p.m.
Paul Seyler
Friday, April 12, 4 to 4:50 p.m.
Succession Planning: The Final Test of Greatness
ICCFA Next Generation Committee
Friday, April 12, 4 to 4:50 p.m.
[PLPA] Understanding Your Value and Price Position
Christopher Burke
Friday, April 12, 4 to 4:50 p.m.
How to Market To Affluent Families
John Callaghan
Friday, April 12, 4 to 4:50 p.m.
Marketing, Funeral Service and the Chicken Taco
Philip Sprick
Friday, April 12, 4 to 4:50 p.m.
[JFDA] JFDA Roundtable Discussion
Moderated by Robert Zimmerman
Friday, April 12, 4 to 4:50 p.m.
Friday, April 12, 5:30 to 7:30 p.m.
SATURDAY, APRIL 13, 2013
A New Way to Sell Preneed
Daniel Reed, CCE
Saturday, April 13, 8 to 8:50 a.m.
[PLPA] How to Get Your Story to the Public
Susan Miller
Saturday, April 13, 8 to 9:50 a.m.
[CREMATION] Cremation Products That Grow Revenue
Jeffrey Johnson
Saturday, April 13, 9 to 9:50 a.m.
How To Build A Comprehensive Marketing Strategy For Your Funeral Service
Traci Tucker
Saturday, April 13, 9 to 9:50 a.m.
Internet Marketing Techniques You Can Implement on Your Own
Michael Belsito
Saturday, April 13, 9 to 9:50 a.m.
The 60 Minutes Syndrome: How to Make News Exposés Work to Help Your Business
Moderated by Robert M. Fells, Esq., with panelists Keenan Knopke, CCFE, and Alan Creedy JUST ADDED!
Saturday, April 13, 10 to 10:50 a.m.
Conducting High-Profile Funerals
Darin Drabing
Saturday, April 13, 10 to 10:50 a.m.
On How Being Small Can Be Absolutely Huge
Thomas Crean
Saturday, April 13, 10 to 10:50 a.m.
[GREEN] The Green Burial Experience
Edward Bixby and Robert Fertig
Saturday, April 13, 10 to 10:50 a.m.
Transforming the Decomposed for Viewing
Karl Wenzel
Saturday, April 13, 11 to 11:50 a.m.
[CREMATION] Cremation Liability: How Vulnerable Are You?
Ronald Salvatore
Saturday, April 13, 11 to 11:50 a.m.
[PLPA] A Different ‘Gift of Life’
Jodi Clock, CPLP
Saturday, April 13, 11 to 11:50 p.m.
Social Media May Be Meaningless
Ryan Thogmartin
Saturday, April 13, 11 to 11:50 a.m.
11:50 to 1:30: Lunch on your own
State Association Leadership Luncheon
Saturday, April 13, Noon to 1:30 p.m.
Keeping Your Cemetery Relevant
Kenneth Varner, CCFE
Saturday, April 13, 1:30 to 2:20 p.m.
[PLPA] Become a Total End-of-Life Provider: Add Hospice to Your Business Plan
Kate Moore, CFSP, CPLP
Saturday, April 13, 1:30 to 2:20 p.m.
Decoding the Generations
Lacy Robinson, CFSP
Saturday, April 13, 1:30 to 2:20 p.m.
Current Building Trends in Death Care
David TeBrake
Saturday, April 13, 2:30 to 3:20 p.m.
The Will to Lead in Uncertain Times
Larry Merington
Saturday, April 13, 2:30 to 3:20 p.m.
[PLPA] The Case of the Botched Pet Cremation
Moderated by Poul Lemasters, Esq.
Saturday, April 13, 2:30 to 4:20 p.m.
[GREEN] Environmental Stewardship and Your Bottom Line
Joellen Lampman
Saturday, April 13, 3:30 to 4:20 p.m.
State Funerals of the 21st Century
Robert Boetticher Sr.
Saturday, April 13, 3:30 to 4:20 p.m.
Closing Reception and Dinner
Saturday, April 13, 7 to 10:30 p.m.
CREMATION ARRANGER CERTIFICATION PROGRAM
Saturday, April 13, 8:45 a.m. to 4:45 p.m.
Note: You must attend ALL sessions of the Cremation Arranger Certification program to receive your certificate.
8:45 to 9 a.m.
Introductory Remarks
Julie A. Burn, CCrE, CSE
9 to 9:50 a.m.
Acting on Cremation Challenges Together
Néctar Ramírez
10 to 10:50 a.m.
Cremation’s Dust Factor
Ernie Heffner, CFuE
11 to 11:50 a.m.
The $10,000 Cremation: A Legal Look at What It Really Costs to Provide a Cremation
Poul Lemasters, Esq.
Noon to 1:30 p.m.: Lunch on your own
1:30 to 2:20 p.m.
What Cremation Families Really Want
Doug Gober
2:30 to 3:20PM
Permanent Memorialization: What We Need to Share With Cremation Families
Julie A. Burn, CCrE, CSE
3:30 to 4:20 p.m.
ICCFA Cremation Code of Ethics
Mark Krause, CFuE
4:20 to 4:45 p.m.
Wrap Up/Awarding of Certificates
Julie A. Burn, CCrE, CSE
Jim Starks, CFuE, CCrE
Julie A. Burn, ICCFA’s director of cremation services, and Jim Starks, ICCFAU College of Cremation Services dean, will lead a summary discussion of the cremation arranger educational sessions and present participants with their official certificate.
The only program of its kind, ICCFA’s Cremation Arranger Certification Program, includes up-to-date information vital to your success. Brought to you by ICCFA’s Cremation Coaching Center, the program includes sessions led by the industry’s top cremation specialists, including a cremation liability session headed up by ICCFA Cremation Coach Poul Lemasters. All-important information on how to arrange and create meaningful tributes, how to create unique options for memorialization, and how best to communicate all of this to client families complete the program.
All convention attendees are welcome to attend the sessions; however, you must attend the entire day-long program to receive a certificate. Please be sure to indicate your interest in participating on the registration form, as seating may be limited.